TYPES OF STUDIES UNDERTAKEN

• Studies to aid in Entry, Go/No Go decisions.
  
  
• Diagnostic studies.
  
  
• Studies to aid in evolving/refining Marketing strategy.
  
  
• Competition Monitoring Studies.

• Competitive Intelligence Studies
  
  
• Studies to Aid in New Product Development.

• Studies to Evolve a Blueprint and Roadmap for achieving annual sales targets.

   

• Trade Studies -
  1. Studies to Understand Reasons for Retailers Favouring 1 or more brands
  2. Studies to Estimate Penetration of Products at Retail Outlets in various Classes of Cities
  3. Dealer Satisfaction Studies
     
     
• Studies to Estimate the Market Size and Shares of "Grey Market" Products.
  
  
• Customer Satisfaction Studies.
  
  
• Employee Satisfaction Studies.
  
  
• Studies to Profile Prime Prospective Customers.