Approach

Data Acquisition
Secondary Research
Observation
Mystery Shopping
Personal, Face-to-face Interviews
CATI
CAPI
Online Surveys
AI-based Surveys,
Conversational Surveys
(via Intelligent Chatbots)
Competitive Intelligence
Survey Approaches

Human - Centered Design

Ethnographic Research

Qualitative Research

Depth Interviews, Mini Group Discussions, Focus Group Discussions

Quantitative Research